Many businesses are using lots of money for marketing their products and services, but these actions tend to reduce their profit margins significantly. As a business entrepreneur, you understand that one way of increasing profitability is to reduce costs and therefore, you need to devise methods of cutting down marketing cost. A business can personalize and customize the pens in the best way to promote itself. It works well as a marketing tool, and you will not spend hugely to purchase the pens, unlike other marketing methods. The following tips are crucial when you opt to purchase promotional pens for your company.
Determine a budget – What is your current expenditure on promotional products and what amount of money are you willing to dedicate to finance the purchase of promotional pens? You might not have the information regarding the cost of purchasing promotional pens if you had never used it initially for marketing. To get this information, you have to conduct some research within the market to find out the appropriate budget that would befit promotional pens. When you have a clue on what it might cost to purchase promotional pens, you can take a step further to get quotations from various promotional products suppliers and compare their offers. Take your time to compare the rates of different suppliers but do not settle for the cheapest offer because it is likely to comprise the quality of pen that it produces.
Pen label and design – How would you like your pen to look like and what printing would use for the pens? Promotional pen suppliers would use either laser engraving or print the pens using a machine. You must come up with appropriate information for this purpose, and that would include the use of company name, logo and contact information. This information should be both in the pens and the containers, and they must be visible to promote the company. You must also come up with a suitable pen design. If you are not conversant with existing models, the suppliers can help you choose an appropriate one.
Pen color – You can choose the best color depending on your preference, or you can opt for a combination of colors. As a company, you have colors that define your image and you can use those colors for the pens and containers. The company colors are an image of the business, and many people can recognize them. Use attractive colors that can get the attention of clients to notice your business. This process calls for inclusive participation by engaging employees and other stakeholders who can give essential suggestions.